Web Accessibility Matters
Have you ever thought about how someone uses your website if they have a visual or hearing impairment? Epilepsy? Arthritis?
All of these can change how someone interacts with the internet and can make it harder for them to get the same information from your website. 27% of adults in the US have some sort of disability. Those same people control nearly 500 billion dollars worth of disposable income.
But when we create an accessible website, we ensure that everyone – no matter their abilities – can use it and get value from it.
How It Helps Your Business
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Protects Your Business from Lawsuits
Web accessibility helps protect your business from lawsuits and legal issues. In the United States and many other countries, businesses can be sued for not being accessible online.
ADA lawsuits can be filed from anywhere in the U.S. against a business located anywhere else. For example, someone in Florida can sue a business in Colorado for ADA violations.
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Improves Your SEO
Google cares deeply about user experience, which includes accessibility. Because of this, accessibility and SEO go hand in hand.
Google crawls websites in a way that’s similar to how screen readers navigate content. Following accessibility best practices helps search engines better understand your site, improving visibility and rankings.
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Web Accessibility Is DEI
Web accessibility is a core principle of Diversity, Equity, and Inclusion (DEI). It ensures everyone can access and interact with your website.
By removing barriers for users with disabilities, you create a more inclusive online experience and reflect the values your company stands for.
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Boosts Your Marketing ROI
Web accessibility allows you to reach up to 27% more people with your marketing efforts.
It expands your audience, improves conversion rates, strengthens SEO, and reduces the cost of future fixes by addressing accessibility early.
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It’s the Right Thing to Do
Beyond legal and business benefits, web accessibility is simply the right thing to do.
Creating experiences that work for everyone helps prevent frustration, exclusion, and even physical discomfort—making the web a better place for all users.