WordPress & Marketing Strategy

Seven Questions to Determine Where You Should Build Your Website

2022 is coming, and with a new year often comes new revenue and marketing goals. If you’re solidifying your Q1 plans and one of those plans is redoing your website, you might be wondering where to start.

Anymore, there are a lot of options to get a website online “now” that you might be thinking it’s just as easy to use one of those options. You know the ones I’m talking about – WordPress, Wix, SquareSpace, Webflow, Shopify – and more. The problem is, you’ve probably heard a little about most of them, but don’t really know what to do or where to go.

If you’re confused as to which platform is right for you, then I’ve got 7 questions to take you through and help you think through the options in front of you and make a decision. Continue reading “Seven Questions to Determine Where You Should Build Your Website”

5 Web Design Tips to Give You a Professional Look

Did you DIY your website with SquareSpace, Wix, or WordPress? Or, are you making changes to your current one on your own?

That’s totally fine! But you know what ends up feeling the hardest? Getting the right design to make it not look like a DIY website.

Luckily for you, I have a few tips that will help take your website from blah to *chef’s kiss*.

Continue reading “5 Web Design Tips to Give You a Professional Look”

How to Build Your Website in Phases

Do you want to know the biggest roadblock I see my clients face?

They have grand plans for their online presence, but they don’t necessarily have the funds to do it all at once.

That’s perfectly fine! In fact, depending on how new your business is, I often recommend approaching a website in phases. Want to know how we do that?

We take it in phases!

Continue reading “How to Build Your Website in Phases”

A Website is Your Marketing’s Foundation

Marketing has changed a lot over the decades. Some of us even remember the world before tech giants like Google and Facebook. With those changes came a big change to a business’s homebase.

No longer is the main point of contact for a business their physical location or their phone number. No, now it’s their website.

In fact, the website itself has become the foundation to all of your marketing – digital and traditional.

Continue reading “A Website is Your Marketing’s Foundation”

Deciding on Objectives for Your New Website

I find a lot of small businesses look at Q4 as a time to start thinking about re-doing their website. Either they hope to have a new site to usher in the new year and hit the next year running strong, or they want to get ready and start working on it once they’ve solidified their marketing budgets.

If your personal goal is to get prepped to redo your website anytime soon, then you need to read this.

One of the things that a lot of web design agencies forget to help you with is what your objectives are for a new website. Whether this is your first website or you’re redoing one, you need to know what your goals are. After all, you’re making an investment into your business. That investment needs to drive some sort of ROI right?

Continue reading “Deciding on Objectives for Your New Website”

Build Trust in Your Brand with a Domain Email Address

Getting a stranger on the internet to give you money for a service may feel, well, a little odd. But as an online business owner, you’re essentially hoping that someone will in fact trust a stranger on the internet enough to give you money.

It can be hard to build trust and can take time.

Want to know a common mistake I see new business owners make all the time that immediately docks your trustworthiness factor? Continue reading “Build Trust in Your Brand with a Domain Email Address”

Using Facebook Lives on Your Website

Do you have a Facebook live show that you want to use in multiple places?

There are lots of ways to reuse your content that allows you to work smarter, not harder. After all, not everyone is going to see everyone you post, even if they follow you in all of the places.

But if you have something like a Facebook Live, how can you use that on your website to help with your SEO and add in some fresh content? Let’s break that down.

Continue reading “Using Facebook Lives on Your Website”

You Don’t Need Linktree if You Have a Website

Do you market a lot of your business on Instagram?

Instagram is a great platform because the variety of users that are on it. It’s also has great discoverability if you follow some simple best practices.

What Instagram is not great for is sharing external links and your own website. In fact, you get only one link in your bio to promote. Kind of annoying right? How can you share more when you have multiple offers? Continue reading “You Don’t Need Linktree if You Have a Website”

You Need a Website

I’ve seen an increasing trend over the last few months claiming that you can start a business and even have a successful one without a website.

I’m not saying that there’s not some validity to that theory, but it’s a dangerous one for the long-term success of your business.

I get that I’m going to upset a few people, but keep an open mind and I’m going to break down just why you definitely need a website to grow and build a successful business long-term.

Continue reading “You Need a Website”

5 Ways to Test Your Website

Even if your website has been up and active for a couple of years, I always recommend testing it once in awhile.

Why?

You want to ensure that nothing is broken. After all, our customers aren’t necessarily going to tell us when something doesn’t work. In fact, more often than not, they’ll just move on to the next business that can help.

Want to know the things you should be testing on a semi-regular basis? Let’s go through my top 5. Continue reading “5 Ways to Test Your Website”