WordPress & Marketing Strategy

You Don’t Need Linktree if You Have a Website

Do you market a lot of your business on Instagram?

Instagram is a great platform because the variety of users that are on it. It’s also has great discoverability if you follow some simple best practices.

What Instagram is not great for is sharing external links and your own website. In fact, you get only one link in your bio to promote. Kind of annoying right? How can you share more when you have multiple offers? Continue reading “You Don’t Need Linktree if You Have a Website”

You Need a Website

I’ve seen an increasing trend over the last few months claiming that you can start a business and even have a successful one without a website.

I’m not saying that there’s not some validity to that theory, but it’s a dangerous one for the long-term success of your business.

I get that I’m going to upset a few people, but keep an open mind and I’m going to break down just why you definitely need a website to grow and build a successful business long-term.

Continue reading “You Need a Website”

5 Ways to Test Your Website

Even if your website has been up and active for a couple of years, I always recommend testing it once in awhile.

Why?

You want to ensure that nothing is broken. After all, our customers aren’t necessarily going to tell us when something doesn’t work. In fact, more often than not, they’ll just move on to the next business that can help.

Want to know the things you should be testing on a semi-regular basis? Let’s go through my top 5. Continue reading “5 Ways to Test Your Website”

Speeding Up Your WordPress Website

Does your website seem like it takes forever to load?

A lot of site speed comes with how a website is built. Heavy premium themes, even ones like Divi and Elementor, add a lot of code weight to your website and functionality that you don’t need. That can in turn make your site super slow to load.

In fact, you’ve only got about 3 seconds for your website to load before your target audience will go elsewhere.

So how do you get there? Let me walk you through a few easy steps.

Continue reading “Speeding Up Your WordPress Website”

Keeping Your Website Maintained

Did you just launch a new website this past summer?

Congratulations!

A new website can be a huge step to moving your business forward and accelerate your growth. But once your website is live, what do you have to do to maintain it?

Continue reading “Keeping Your Website Maintained”

4 Tools Every Website Needs

Every business is different and that means what you need on a website might be totally different.

Just as a case in point, I’ve launched a few websites this summer. One required my customer to be able to write articles regularly and to be able to organize those easily. Another client’s entire business is eCommerce based. Another had a physical location but also sells product on her website. And yet another just needed to have a good representation of his business online.

But want to hear something interesting? While I built all these websites for their wildly different objectives in mind, each one still has the same set of tools that are more or less required no matter the kind of website you have. Want to know what they are? Continue reading “4 Tools Every Website Needs”

How to Save Money on Landing Pages

Does this sound familiar? You’ve decided to launch a new product or service in your business, and you want to create a landing page to promote it.

You start hunting for options to build a landing page yourself – and find something like ClickFunnels or Kajabi. While these tools are excellent to get you started, there are some definite drawbacks to using them. Continue reading “How to Save Money on Landing Pages”

Can you host online courses on a WordPress site?

Have you thought about adding a digital course to your business?

If you provide a service or one to one offer to your clients, chances are you’d like to add some steady, recurring revenue to your bottom line so you’re not always chasing that next sale, that next client. Taking your unique expertise and wrapping it up in an online course is a great way to add a different kind of service to your business.

Before you say you can’t do that or there are too many digital courses out there, Research and Markets expects the e-learning industry to boom in the next four years. As in grow to an estimated value of $350 BILLION by 2025. Now is the perfect time to get started. Continue reading “Can you host online courses on a WordPress site?”

How to Choose WordPress Plugins

A great advantage to WordPress is its overall flexibility. Its ability to grow and adapt to the changing needs of your business is one of the main reasons WordPress can provide you a long-term solution for your website.

What makes WordPress so flexible are the literally thousands of plugins, both paid and free, that allow you to extend your website’s functionality with ease. But not all plugins are created equal. Some will slow down your site. Others might open you up to security vulnerabilities. Choosing plugins is a process.

But luckily I’ve broken down my personal process I follow every time.

Continue reading “How to Choose WordPress Plugins”

5 Reasons WordPress is Your Best Long-term Solution

It’s no shock that I like WordPress as a solution for building custom websites for clients. I’ve been coding in it almost exclusively for over 7 years now.

Whenever I have someone come to me and wonder why WordPress is the right answer versus other options like SquareSpace, they can get an answer longer than they’d meant to. But the reason WordPress is the right solution for most businesses is a pretty easy one. I’ll lay down just five of the reasons for you below. Continue reading “5 Reasons WordPress is Your Best Long-term Solution”