WordPress Website Tips & Tricks | Captain Coder's Blog

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Use This Simple Plugin to Grow Your Email List

If you’ve been in business for longer than 5 minutes, you probably understand that having a list of devoted followers’ emails can be huge for growing your business.

But how do you build up that email list in the first place?

One of the best ways to grow your email list is by using something called a Lead Capture. Bonus, if you have a WordPress website, this can be really easy to create using the Gravity Forms plugin.

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The First Step of a Website Rebuild

If you’re getting ready or want to redo your website soon, you might think that the first thing you need to think through is how you want it to look.

Or maybe you know that your business has changed a bit, so you want to start with rewriting some of the copy.

But did you know what the real first step of website rebuild is? Continue reading “The First Step of a Website Rebuild”

5 Ways to Improve Your Paid Ad Campaigns

Running paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation.

Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to.

But here’s the secret – you can do everything on your ads to optimize them, set up everything the way that Facebook or Google loves, but unless you’ve done the work on your website first, it won’t matter much. Continue reading “5 Ways to Improve Your Paid Ad Campaigns”

What is Responsive Web Design?

A question I get a lot from my clients is explaining what it means for a website to be responsive. They see articles saying that your website has to be responsive for good Google rankings or the best user experience, but why?

A short explanation is that being responsive means making your website appear well on mobile devices, but responsive web design itself goes a lot further than just being “mobile friendly,” too. So what exactly is it?

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How to Pick a Website Host

One of the most important decisions you can make for your website is where it will live – who you host it with. If you’re not sure where your website lives now, common ones that many of my clients have used include GoDaddy, Bluehost, or Liquid Web. Basically, you buy a package for a month or a year that allows your website to live on their servers and they in turn provide a bit of support for you. (If you built your website with Wix or SquareSpace, they’re also your hosting provider.)

Your choice in hosting provider can make a difference with how fast your website loads, whether or not it’s always online, but mostly how it performs overall. With thousands of options out there, how do you choose which service to go with?
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7 Tips Before You Buy a Domain Name

When I get a client that wants to start a new business, one of the first steps I do is look what we can get as a domain name. That domain name will become the online home of the business.

And it’s especially important when your business is an online only one.

Even though your average domain will only cost you about $10-20/year, the impact it can have on your business is huge. Before you buy and get your website live, there are a few things you need to keep in mind. Continue reading “7 Tips Before You Buy a Domain Name”

How Do You Know When the Time is Right for a Website Refresh?

If you haven’t looked around the rest of my website recently, you may not have noticed we just went through a major refresh.

Not a total redesign, but I did add two new pages, portfolio pieces, client testimonials, and change up the design to be a little different than before.

So how did I know that it was time for a website refresh and how do you know when it’s time to start looking to make some bigger changes?

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WordPress Themes vs Custom Code

I’ve been noticing a lot more confusion lately about WordPress themes and what’s standard.

I’ve also noticed more and more web developers using third-party WordPress themes and drag and drop builders to create websites for clients.

With the added confusion of website builders like SquareSpace and Wix, I wanted to clear the fog and help you understand the difference between themes, builders, and the differences that make WordPress so powerful.

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Copy is the Most Important Piece of Your Website

I saw a post in a Facebook group recently that took all my self-control to not tell them they were doing it all wrong.

They were looking for a copywriter, hoping to launch their website this summer. The kicker? They hoped to launch at the end of July and they wanted someone available the month prior to their launch.

What?!

Let me tell you right now, if you’re doing ANYTHING before your copy when building a website (minus your structure), you’re doing it wrong.

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Creating Your Website’s Structure

I preached this a lot to my students last semester, but before you get to do anything fun with your website, you first have to decide on its structure.

I just created sitemaps for two new websites I’m working on and both were very different. One was for a single-page website, but we still had to determine what sections that page would have. The other was for a website with many pages, with very few in the main navigation but a lot of pages that you’ll get to in a couple of clicks.

How do you decide what your website needs? Let’s walk through a few steps.

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