Do you have a Facebook live show that you want to use in multiple places?
There are lots of ways to reuse your content that allows you to work smarter, not harder. After all, not everyone is going to see everyone you post, even if they follow you in all of the places.
But if you have something like a Facebook Live, how can you use that on your website to help with your SEO and add in some fresh content? Let’s break that down.
Reusing Facebook Lives
First off, after you’ve gone live, you want to ensure that you choose to save your video. The upside to Facebook Live is that it will live on after you’ve gone live and be accessible to your audience for days and weeks after. The downside is that it’s only available to those on Facebook. Especially if you have a weekly show that you do for say 15-30 minutes at minimum, you want to get the most out of that as you can.
Pro tip: Facebook will give you a decent MP4 version of your Facebook Live show to download, but I like using Streamyard to broadcast which also allows me to download a full copy of my lives, saves them for me for later, and lets me grab just the audio track if I’d like.
However you choose to go live, whether directly through Facebook or something like Streamyard, you’ll be able to get a copy of that video. Once you’ve downloaded that, you’ll want to take that and upload it to YouTube. Reusing Facebook Lives on a business YouTube channel increases your discoverability because YouTube is the second-largest search engine, but it also lets you use that video in multiple places later on.
You’ll want to ensure that you’ve taken some steps to optimize your YouTube video with appropriate keywords. This will help your video get found and give you more reach.
Taking That Facebook Live Video to Your Website
Now that you have your video on YouTube, you can do a few things with it. You can share links to the YouTube video on Twitter and LinkedIn (LinkedIn only lets you upload videos that are 10 minutes or less to the platform directly), you can email out a link to the video to your email list, and you can add the video to your blog. Most WordPress themes make embedding a YouTube video as simple as copying and pasting the YouTube video URL (you may not even need the embed code!).
Using Videos for Blog Posts
One of the best ways to take a Facebook Live that you’ve turned into a YouTube video is to use that as a basis for a blog post. That can mean sharing that actual YouTube video at the top of the blog post itself and having a description of the video below as the text of the actual blog. It doesn’t need to be a word for word transcription, but it does need to be enough to get someone to watch and provide some SEO value. Think 400-500 words that takes your reader through the main bullet points of the video but leaves enough questions that they’ll actually watch it.
Another method is to use a service like Rev to transcribe the video. This will give you a full transcription and allow you to easily edit and adjust the content and turn it into a blog post. It’ll save you time from having to re-watch the video and try to remember what you talked about and get all the points across.
If you use a transcription service, you don’t have to use the video itself in your blog post, but I recommend it because you may have people in your audience that would rather watch the video if given a chance rather than read.
Breaking Up Clips for Other Marketing
If you want to take this one step further, you can use that transcription you created to help you find sections of the video you can break up for other social media posts for Instagram, TikTok, LinkedIn, stories, etc. You can also take just the transcription and make those captions for social media, too.
Hell, if you use Streamyard and want to use your Facebook Live for a podcast, you can even download just the audio, clean it up in something like Adobe Audition, and take that to your podcast provider.
From one Facebook Live show, you can get:
- Multiple social media posts
- Blog article
- Podcast episode
- YouTube video
- Content for email blast
There’s really no reason to have something like a Facebook Live that exists just as a Facebook Live. Instead, look at the ways you can use it in multiple avenues. This will not only help make the time investment of creating the videos worth it, but it will allow you to get the most out of a video as you can.