The Problem
NUHS came to me with a website that had just been converted to WordPress but hadn’t been rewritten, restructured, or redesigned since about 2011. They were not only having to train new staff how to find things on the website (never a good thing), but were wanting to ramp up their online recruiting. With thousands of pages, we began making adjustments in phases, focusing on the highest-priorities sections first.
Our Solution: Modernizing and Improving User Experience
We knew that the sheer size of the website and the reality of an educational institution meant that we would need to tackle this project in stages.
The most difficult-to-understand sections – Academics and Admissions – were our top priority. The pages that would convince a student to enroll were confusing, had many layers, and a lot of duplicate content. That meant when we needed to update something, we had to potentially find 5 or 6 other pages to update the same information.
Using comparative research, analytics, and discussions with long-term university employees, we created a new sitemap that combined and restructured hundreds of pages.
Then, we worked through the content that would be required on each of these pages, making updates where necessary, and providing them with a refreshed design.
We also made sure to improve accessibility and user experience on each page as we worked.
Results
100%
decrease in accessibility errors
From an average of 75 errors per page to 0
33%
increase in overall performance
Site loads much faster to improve conversions and SEO
76%
increase in engagement
And students are spending time finding what they need, not getting lost
National University of Health Sciences Loves Working with Captain Coder®
Marisa and her team are the best to work with. They’ve helped us significantly improve our site, making it easier for our team and students to use. (We used to train new staff on navigating it!) Now, changes are easier and quicker, and we’re able to focus on high-quality work that delivers results.
— Ashleigh Duda, National University of Health Sciences
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