The Pando Initiative | Captain Coder

The Pando Initiative

Full Website & Website Maintenance

The Pando Initiative is a Wichita-area organization that helps kids K-12 thrive in their education, our community, and their future.

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Pando Initiative website on different devices
Pando's Impact page on a mac

Communicating a Unique Mission

The Pando Initiative does many things in Wichita and across Kansas to help children thrive at school. But they’ve long struggled with explaining everything the organization does to help them get more funding and volunteers to drive their mission. They also needed a new website that was easy for them to maintain and update with the latest information.

Results

76.5%

increase in Google visits

5,800+

visitors in the first 90 days

$175K

raised at first event post-launch

How We Tackled It

Copy and website organization were key to ensuring we hit the mark, so we started with a strategy session with key team members to ensure we got the message correct. We then worked to match the branding they had been creating with their print pieces in the design, reflecting a professional and fun look to match the K-12 students they help.

We built the site within WordPress to allow their team to make changes to slides and news articles as needed and help them maintain and adjust pages as required. With a growing organization, they needed the ability to make changes on their own.

The website was built to provide a great user and accessible experience for everyone who visits the site – from parents, to educators, to donors.

What Their Team Says

Marisa is an amazing person who has a way of listening to what we want and communicating what we actually need, and making it look great at the same time. The end result is an amazing website that will, no doubt, help our organization thrive!

Daniel Morford, The Pando Initiative

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