Custom Persona Builder
Video Estate Agent wanted to teach their real estate agent clients how to narrow down and learn about their target markets. They wanted to create a unique target persona for each of their leads. They also wanted this to be a way to build their email list, so wanted an email to be required to move into the persona builder itself.
How We Tackled It
Built in Gravity Forms, we required an email address to be directed to the persona builder page. From there, leads can choose from a set of avatars and answer the questions we wanted them to in order to build their personas.
At the end of the builder, they’re able to view their completed persona and download it as a PDF for printing or saving. They’re also able to go back to the beginning to create as many personas as they need to help their business.